Write to be understood. Make an effort to popularize. Stay on topic at all costs. Don’t spare the effort to adapt the style.
Beta reader process
Take a test panel, choose an informed audience. Submit them the text. And decipher their opinions. Get out of it what will make it unforgettable. Don’t miss your target.
A typo could ruin an entire book. Reread. And reread again. Validate spelling, check colloquial usage, don’t miss the wrong tense agreements.
Layout – Mock-up
The writing enhancement by a design that sticks the text spirit, the form that complements the content, the quality from the first line to the final point.
Underlines the subject, makes the text unforgettable, the best graphic design that sets the tone, the harmony between the essential and the unavoidable.
The devil reveals himself in the details…choose the format that will make the reading the most fluid, the subject the most accessible, the text the most digestible.
Activate all effective distribution channels: online sales, in bookstores, ebook and paper book formats, per-page-read consultation.
By activating all the digital and offline marketing leverages 😉 And above all, don’t do without a targeted press campaign.